The Right Public Relations Moves

The new Dodgers ownership- being referred to in the media as the Guggenheim Ownership group- is making all of the right PR moves to bring the Dodgers fan base back into the fold. They spent the money on payroll to bring in a top notch lineup and pitching staff and the latest is signing Sandy Koufax to a one year consulting contract. That one is huge for me. Koufax has been very private almost to the point of being reclusive, since his retirement from baseball in the mid-1960's and that was mostly due to his dislike of dealing with the media. Koufax has worked with various pitchers in the past and they didn't even have to play for the Dodgers. He just did it out of the love of the sport of baseball. He has made appearances at both the Dodgers and the New York Mets camps before out of friendship of various people within those organizations. He immediately jumped into the fray today with pitching coach Rick Honeycutt working on pickoff moves. Sandy Koufax has a way of getting young pitchers' attention based solely on his reputation as one of the greatest pitchers ever to play the game. Koufax career was cut much too short by injury but his whole career was spent with the Dodgers and I love to see that "once a Dodger, always a Dodger" being applied in the case of veterans like this.